{"id":22260,"date":"2016-09-30T14:41:42","date_gmt":"2016-09-30T07:41:42","guid":{"rendered":"https:\/\/www.kidsplaza.vn\/blog\/?p=22260"},"modified":"2022-09-17T10:49:36","modified_gmt":"2022-09-17T03:49:36","slug":"cac-nha-ban-le-tap-trung-ban-hang-da-kenh","status":"publish","type":"post","link":"https:\/\/www.kidsplaza.vn\/blog\/cac-nha-ban-le-tap-trung-ban-hang-da-kenh.html","title":{"rendered":"C\u00e1c nh\u00e0 b\u00e1n l\u1ebb t\u1eadp trung b\u00e1n h\u00e0ng \u0111a k\u00eanh"},"content":{"rendered":"

< vnexpress.net >Thu\u1eadt ng\u1eef Omni Channel (b\u00e1n h\u00e0ng \u0111a k\u00eanh) \u0111ang d\u1ea7n tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00e0 th\u00fac \u0111\u1ea9y c\u00e1c nh\u00e0 b\u00e1n l\u1ebb ph\u1ea3i t\u00ecm hi\u1ec3u c\u0169ng nh\u01b0 ph\u00e1t tri\u1ec3n kinh doanh theo m\u00f4 h\u00ecnh n\u00e0y.<\/p>\n

Kh\u00e1ch h\u00e0ng hi\u1ec7n nay c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb nhi\u1ec1u ngu\u1ed3n. H\u1ecd c\u00f3 th\u1ec3 xem th\u00f4ng tin t\u1eeb nhi\u1ec1u thi\u1ebft b\u1ecb kh\u00e1c nhau, \u0111\u00f4i khi, h\u1ecd \u0111\u1ebfn c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng \u0111\u1ec3 m\u1ee5c s\u1edf th\u1ecb s\u1ea3n ph\u1ea9m nh\u01b0ng l\u1ea1i quy\u1ebft \u0111\u1ecbnh mua m\u00f3n h\u00e0ng \u0111\u00f3 b\u1eb1ng h\u00ecnh th\u1ee9c online v\u00ec gi\u00e1 r\u1ebb h\u01a1n v\u00e0 \u0111\u01b0\u1ee3c mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n. V\u00ec th\u1ebf, b\u00e0i to\u00e1n \u0111\u01b0\u1ee3c \u0111\u1eb7t ra cho c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng l\u00e0 ph\u1ea3i lu\u00f4n\u00a0s\u1eb5n s\u00e0ng \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng, \u1edf t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh b\u00e1n h\u00e0ng, tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c thi\u1ebft b\u1ecb.<\/p>\n

Hi\u1ec7n, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o l\u01b0\u1ee3ng kh\u00e1ch \u0111\u1ebfn c\u1eeda h\u00e0ng m\u00e0 ph\u1ea3i li\u00ean t\u1ee5c ph\u00e2n t\u00edch h\u00e0nh vi mua s\u1eafm, d\u1ef1 \u0111o\u00e1n m\u00f3n h\u00e0ng kh\u00e1ch h\u00e0ng quan t\u00e2m v\u00e0 t\u1ea1o m\u1ecdi \u0111i\u1ec1u ki\u1ec7n cho kh\u00e1ch mua h\u00e0ng d\u1ec5 d\u00e0ng. N\u00f3i c\u00e1ch kh\u00e1c, khi b\u00e1n h\u00e0ng \u0111a k\u00eanh, nh\u00e0 b\u00e1n l\u1ebb kh\u00f4ng c\u1ea7n ph\u1ea3i m\u1edf c\u1eeda h\u00e0ng t\u1ea1i t\u1ea5t c\u1ea3 t\u1ec9nh th\u00e0nh m\u00e0 ch\u1ec9 c\u1ea7n m\u1ed9t n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 tr\u1ef1c tuy\u1ebfn l\u00e0 c\u00f3 th\u1ec3 ph\u1ee7 s\u00f3ng kh\u1eafp m\u1ecdi mi\u1ec1n \u0111\u1ea5t n\u01b0\u1edbc v\u00e0 c\u00f3 m\u1eb7t m\u1ecdi l\u00fac m\u1ecdi n\u01a1i khi kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u mua h\u00e0ng.<\/p>\n

\"image-extractword-0-out-7483-1474951491\"C\u00e1c nh\u00e0 b\u00e1n h\u00e0ng c\u1ea7n ph\u1ea3i t\u0103ng \u0111\u1ed9 ph\u1ee7 s\u00f3ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u mua s\u1eafm \u0111a d\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng (Ngu\u1ed3n:marketingai.vn<\/a>)<\/em><\/p>\n

\u0110\u00f3 c\u0169ng l\u00e0 l\u00fd do \u0111\u1ecbnh ngh\u0129a “b\u00e1n h\u00e0ng \u0111a k\u00eanh” ra \u0111\u1eddi. Ng\u01b0\u1eddi b\u00e1n h\u00e0ng gi\u1edd \u0111\u00e2y ph\u1ea3i th\u1eadt n\u0103ng \u0111\u1ed9ng, ph\u1ee7 s\u00f3ng m\u00ecnh \u1edf t\u1ea5t c\u1ea3 m\u1ecdi n\u01a1i \u0111\u1ec3 \u0111\u00f3n \u0111\u1ea7u t\u1ea5t c\u1ea3 c\u00e1c nhu c\u1ea7u mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Theo \u0111\u1ea1i di\u1ec7n Kids Plaza – \u0111\u01a1n v\u1ecb h\u1ee3p t\u00e1c v\u1edbi s\u00e0n giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ladaza, online l\u00e0 m\u1ed9t k\u00eanh b\u00e1n h\u00e0ng kh\u00f4ng th\u1ec3 b\u1ecf l\u1ee1 n\u1ebfu mu\u1ed1n ph\u00e1t tri\u1ec3n kinh doanh. V\u00ec v\u1eady, ngo\u00e0i h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng offline, Kids Plaza c\u00f2n\u00a0ch\u00fa tr\u1ecdng \u0111\u1ebfn vi\u1ec7c m\u1edf r\u1ed9ng vi\u1ec7c b\u00e1n h\u00e0ng online. Vi\u1ec7c \u0111\u1ea7u t\u01b0 \u0111\u1ea7u t\u01b0 online m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng n\u00ean thay v\u00ec ph\u1ea3i b\u1ecf qu\u00e1 nhi\u1ec1u ti\u1ec1n v\u00e0 nh\u00e2n s\u1ef1 cho vi\u1ec7c ph\u00e1t tri\u1ec3n ri\u00eang m\u1ea3ng online, Kids Plaza quy\u1ebft \u0111\u1ecbnh h\u1ee3p t\u00e1c c\u00f9ng Lazada. Ch\u1ec9 sau h\u01a1n 3 th\u00e1ng h\u1ee3p t\u00e1c, m\u1ee9c t\u0103ng tr\u01b0\u1edfng 200% m\u1ed7i th\u00e1ng.<\/p>\n

Ngo\u00e0i vi\u1ec7c ti\u1ebft ki\u1ec7m chi ph\u00ed v\u1eadn h\u00e0nh c\u00e1c c\u1eeda h\u00e0ng offline truy\u1ec1n th\u1ed1ng v\u00e0 ti\u1ebfp c\u1eadn v\u1edbi m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn kh\u1ed5ng l\u1ed3 v\u00e0 gi\u00e0u ti\u1ec1m n\u0103ng, vi\u1ec7c b\u00e1n h\u00e0ng \u0111a k\u00eanh c\u00f2n mang l\u1ea1i nhi\u1ec1u ti\u1ec7n \u00edch cho c\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n t\u1ed1i \u0111a ti\u1ec1m l\u1ef1c kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n

Theo ch\u1ecb Mai Thi ph\u1ee5 tr\u00e1ch c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng c\u1ee7a Lazada,\u00a0m\u1ed1i quan t\u00e2m l\u1edbn nh\u1ea5t c\u1ee7a h\u1ecd ch\u00ednh l\u00e0 chi ph\u00ed v\u1eadn h\u00e0nh, nhi\u1ec1u nh\u00e0 b\u00e1n h\u00e0ng hi\u1ec3u vi\u1ec7c ph\u1ea3i \u0111\u1ea7u t\u01b0 b\u00e1n h\u00e0ng online nh\u01b0ng l\u1ea1i kh\u00f4ng \u0111\u1ee7 chi ph\u00ed \u0111\u1ec3 v\u1eadn h\u00e0ng offline v\u00e0 online c\u00f9ng l\u00fac m\u00e0 ph\u1ea3i ch\u1ecdn m\u1ed9 trong 2. Khi \u0111\u00e3 d\u1ed3n l\u1ef1c t\u1eadp trung ch\u1ec9 b\u00e1n h\u00e0ng online th\u00ec nh\u1eefng v\u1ea5n \u0111\u1ec1 v\u1ec1 kho h\u00e0ng, \u0111i\u1ec1u ph\u1ed1i v\u1eadn chuy\u1ec3n, l\u00e0m marketing, qu\u1ea3ng c\u00e1o \u0111\u1ec3 c\u00f3 m\u1ecdi ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, c\u00f3 th\u00eam kh\u00e1ch h\u00e0ng m\u1edbi c\u0169ng l\u00e0 b\u00e0i to\u00e1n nan gi\u1ea3i.<\/p>\n

\"image-extractword-1-out-3843-1474951491\"
\nLazada c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng trong vi\u1ec7c v\u1eadn h\u00e0nh v\u00e0 chuy\u00ean nghi\u1ec7p h\u00f3a c\u00e1c kh\u00e2u ho\u1ea1t \u0111\u1ed9ng.<\/em><\/p>\n

T\u1eeb nh\u1eefng v\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng trong vi\u1ec7c v\u1eadn h\u00e0nh v\u00e0 chuy\u00ean nghi\u1ec7p h\u00f3a c\u00e1c kh\u00e2u, Lazada \u0111\u00e3 thi\u1ebft k\u1ebf nh\u1eefng d\u1ecbch v\u1ee5 d\u00e0nh cho c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng, ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u m\u00f4 h\u00ecnh v\u00e0 h\u00e0ng h\u00f3a kinh doanh.<\/p>\n

“Khi tr\u1edf th\u00e0nh nh\u00e0 b\u00e1n h\u00e0ng tr\u00ean Lazada, ngo\u00e0i vi\u1ec7c \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u1edbi ngu\u1ed3n kh\u00e1ch h\u00e0ng kh\u1ed5ng l\u1ed3 t\u1eeb website, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, th\u01b0 \u0111i\u1ec7n t\u1eed…, nh\u00e0 b\u00e1n h\u00e0ng c\u00f2n \u0111\u01b0\u1ee3c tham gia c\u00e1c kh\u00f3a t\u1eadp hu\u1ea5n v\u1edbi n\u1ed9i dung v\u1ec1 kinh doanh tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 gia t\u1eb7ng kinh nghi\u1ec7m khi b\u00e1n h\u00e0ng tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u1ea7y ti\u1ec7n \u00edch n\u00e0y. B\u00ean c\u1ea1nh \u0111\u00f3, trong su\u1ed1t qu\u00e1 tr\u00ecnh kinh doanh tr\u00ean Lazada, nh\u00e0 b\u00e1n h\u00e0ng lu\u00f4n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi m\u1ed9t \u0111\u1ed9i ng\u0169 ch\u0103m s\u00f3c ri\u00eang v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 k\u1ef9 thu\u1eadt, giao nh\u1eadn, kho b\u00e3i. N\u00f3i m\u1ed9t c\u00e1ch n\u00f4m na, ch\u1ec9 c\u1ea7n c\u00f3 h\u00e0ng b\u00e1n, c\u00f2n l\u1ea1i \u0111\u1ec3 Lazada lo”, ch\u1ecb Mai Thi cho bi\u1ebft th\u00eam.<\/p>\n","protected":false},"excerpt":{"rendered":"

< vnexpress.net >Thu\u1eadt ng\u1eef Omni Channel (b\u00e1n h\u00e0ng \u0111a k\u00eanh) \u0111ang d\u1ea7n tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00e0 th\u00fac \u0111\u1ea9y c\u00e1c nh\u00e0 b\u00e1n l\u1ebb ph\u1ea3i t\u00ecm hi\u1ec3u c\u0169ng nh\u01b0 ph\u00e1t tri\u1ec3n kinh doanh theo m\u00f4 h\u00ecnh n\u00e0y. Kh\u00e1ch h\u00e0ng hi\u1ec7n nay c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb nhi\u1ec1u ngu\u1ed3n. H\u1ecd c\u00f3 th\u1ec3 xem th\u00f4ng tin t\u1eeb nhi\u1ec1u thi\u1ebft […]<\/p>\n","protected":false},"author":9,"featured_media":22261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"b\u00e1n l\u1ebb","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[47],"tags":[],"class_list":["post-22260","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bao-chi-noi-ve-chung-toi"],"_links":{"self":[{"href":"https:\/\/www.kidsplaza.vn\/blog\/wp-json\/wp\/v2\/posts\/22260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kidsplaza.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kidsplaza.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kidsplaza.vn\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kidsplaza.vn\/blog\/wp-json\/wp\/v2\/comments?post=22260"}],"version-history":[{"count":8,"href":"https:\/\/www.kidsplaza.vn\/blog\/wp-json\/wp\/v2\/posts\/22260\/revisions"}],"predecessor-version":[{"id":57525,"href":"https:\/\/www.kidsplaza.vn\/blog\/wp-json\/wp\/v2\/posts\/22260\/revisions\/57525"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kidsplaza.vn\/blog\/wp-json\/wp\/v2\/media\/22261"}],"wp:attachment":[{"href":"https:\/\/www.kidsplaza.vn\/blog\/wp-json\/wp\/v2\/media?parent=22260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kidsplaza.vn\/blog\/wp-json\/wp\/v2\/categories?post=22260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kidsplaza.vn\/blog\/wp-json\/wp\/v2\/tags?post=22260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}