{"id":24987,"date":"2016-12-12T17:10:48","date_gmt":"2016-12-12T10:10:48","guid":{"rendered":"https:\/\/www.kidsplaza.vn\/blog\/?p=24987"},"modified":"2016-12-12T17:10:48","modified_gmt":"2016-12-12T10:10:48","slug":"suc-nong-thi-truong-ty-va-nhin-tu-cuoc-gang-bibo-mart-va-kids-plaza","status":"publish","type":"post","link":"https:\/\/www.kidsplaza.vn\/blog\/suc-nong-thi-truong-ty-va-nhin-tu-cuoc-gang-bibo-mart-va-kids-plaza.html","title":{"rendered":"S\u1ee9c n\u00f3ng th\u1ecb tr\u01b0\u1eddng t\u1ef7 \u0111\u00f4 m\u1eb9 v\u00e0 b\u00e9 nh\u00ecn t\u1eeb cu\u1ed9c so g\u0103ng Bibo Mart v\u00e0 Kids Plaza"},"content":{"rendered":"

Trong khi c\u00e1c ng\u00e0nh b\u00e1n l\u1ebb, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (markertplace), F&B \u0111ang b\u1ecb g\u1eb7m nh\u1ea5m nhanh h\u01a1n, c\u00f3 ng\u01b0\u1eddi b\u00e1m tr\u1ee5 \u0111\u01b0\u1ee3c song kh\u00f4ng \u00edt k\u1ebb \u0111\u00e3 “ng\u1ed9 \u0111\u1ed9c” th\u00ec mi\u1ebfng b\u00e1nh c\u1ee7a ng\u00e0nh h\u00e0ng n\u00e0y v\u1eabn c\u00f2n th\u01a1m v\u00e0 m\u1edbi.<\/strong><\/em><\/p>\n

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Theo th\u1ed1ng k\u00ea c\u1ee7a C\u1ee5c d\u00e2n s\u1ed1, n\u0103m 2015, Vi\u1ec7t Nam c\u00f3 kho\u1ea3ng 7,5 tri\u1ec7u tr\u1ebb em \u1edf \u0111\u1ed9 tu\u1ed5i 0-4 tu\u1ed5i, v\u00e0 4,3 tri\u1ec7u ph\u1ee5 n\u1eef \u1edf \u0111\u1ed9 tu\u1ed5i sinh \u0111\u1ebb, chi\u1ebfm ph\u1ea7n \u0111\u00f4ng d\u00e2n s\u1ed1 c\u1ea3 n\u01b0\u1edbc.<\/p>\n

Nh\u00ecn t\u1eeb kh\u00eda c\u1ea1nh kinh doanh, c\u00f3 th\u1ec3 n\u00f3i Vi\u1ec7t Nam l\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y ti\u1ec1m n\u0103ng cho c\u00e1c d\u1ecbch v\u1ee5 kinh doanh c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u00e0 m\u1eb9 v\u00e0 tr\u1ebb em.<\/p>\n

C\u0169ng theo C\u00f4ng ty Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng FTA, th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 d\u00e0nh cho tr\u1ebb em t\u1ea1i Vi\u1ec7t Nam c\u00f3 doanh s\u1ed1 2,5 t\u1ef7 USD h\u1eb1ng n\u0103m.<\/p>\n

\u0110\u00e2y c\u0169ng l\u00e0 xu th\u1ebf chung c\u1ee7a th\u1ebf gi\u1edbi khi h\u00e3ng ph\u00e2n t\u00edch P&S c\u0169ng ch\u1ec9 ra, th\u1ecb tr\u01b0\u1eddng t\u00e3 b\u1ec9m\u00a0to\u00e0n c\u1ea7u \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o \u0111\u1ea1t 52,7 t\u1ef7 USD trong n\u0103m 2015, 76,5 t\u1ef7 USD v\u00e0o n\u0103m 2022 v\u00e0 \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng CAGR \u1edf m\u1ee9c 5,5% giai \u0111o\u1ea1n 2016-2022.<\/p>\n

D\u1ef1a v\u00e0o d\u1ef1 b\u00e1o to\u00e0n c\u1ea7u c\u0169ng nh\u01b0 ti\u1ec1m n\u0103ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba, kh\u00f4ng \u00edt nh\u1eefng t\u00ean tu\u1ed5i \u1edf VN \u0111\u00e3 l\u1ea5n s\u00e2n sang ng\u00e0nh h\u00e0ng m\u1eb9 v\u00e0 b\u00e9, khi\u1ebfn th\u1ecb tr\u01b0\u1eddng tuy c\u00f2n non tr\u1ebb c\u0169ng tr\u1edf n\u00ean s\u00f4i \u0111\u1ed9ng.<\/p>\n

\u1ede \u0111\u00e2u c\u00f3 Kids Plaza th\u00ec \u1edf \u0111\u00f3 c\u00f3 Bibo Mart<\/strong><\/span>Trong khi c\u00e1c chu\u1ed7i b\u00e1n l\u1ebb \u0111\u1ed3 ti\u00eau d\u00f9ng c\u1ee7a Vi\u1ec7t Nam \u0111ang ng\u00e0y c\u00e0ng kh\u00f3 kh\u0103n b\u1edfi mi\u1ebfng b\u00e1nh th\u1ecb tr\u01b0\u1eddng\u00a0th\u00ec d\u01b0\u1eddng nh\u01b0 ng\u00e0nh h\u00e0ng m\u1eb9 v\u00e0 b\u00e9 v\u1eabn c\u00f2n l\u00e0 nh\u1eefng chi\u1ebfc b\u00e1nh ngon m\u1edbi ra l\u00f2.<\/p>\n

C\u00f3 th\u1ec3 th\u1ea5y, tr\u00ean th\u1ecb tr\u01b0\u1eddng, nh\u1eefng t\u00ean tu\u1ed5i trong ng\u00e0nh n\u00e0y ch\u01b0a nhi\u1ec1u, ch\u1ec9 lo\u00e1ng tho\u00e1ng v\u00e0i c\u00e1i t\u00ean l\u1edbn nh\u01b0 Kids Plaza, Bibo Mart, Con c\u01b0ng\u2026. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111ang \u0111u\u1ed5i nhau kh\u00e1 s\u00e1t, \u0111\u1eb7c bi\u1ec7t l\u00e0 s\u1ef1 c\u1ea1nh tranh c\u1ee7a Kids Plaza, Bibo Mart.<\/p>\n

T\u1ea1i H\u00e0 N\u1ed9i, trong khi Kids Plaza c\u00f3 39 c\u1eeda h\u00e0ng, tr\u1ea3i \u0111\u1ec1u t\u1eeb n\u1ed9i th\u00e0nh \u0111\u1ebfn ngo\u1ea1i th\u00e0nh th\u00ec b\u00e1m s\u00e1t theo l\u00e0 36 c\u1eeda h\u00e0ng c\u1ee7a Bibo Mart. T\u1ea1i TP HCM, 2 \u0111\u01a1n v\u1ecb n\u00e0y c\u0169ng \u0111\u1ed5 b\u1ed9 m\u1ea1nh m\u1ebd v\u1edbi c\u00e1c \u0111i\u1ec3m b\u00e1n b\u00e1m s\u00e1t nhau l\u1ea7n l\u01b0\u1ee3t l\u00e0 18 v\u00e0 34 v\u1edbi di\u1ec7n t\u00edch m\u1eb7t b\u1eb1ng r\u1ed9ng, tho\u00e1ng v\u00e0 view \u0111\u1eb9p.<\/p>\n

Nh\u1eadn r\u00f5 nh\u1ea5t l\u00e0 \u1edf H\u00e0 N\u1ed9i, tr\u00ean m\u1ed7i con ph\u1ed1 C\u1ea7u Gi\u1ea5y, H\u1ed3 T\u00f9ng M\u1eadu, Th\u00e1i H\u00e0, Th\u00e1i Th\u1ecbnh\u2026 \u1edf \u0111\u00e2u c\u00f3 Kids Plaza th\u00ec \u1edf \u0111\u00f3 c\u00f3 Bibo Mart v\u00e0 ng\u01b0\u1ee3c l\u1ea1i. Th\u1eddi gian g\u1ea7n \u0111\u00e2y, khi c\u00e1c con ph\u1ed1 \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u1ee7 k\u00edn, 2 \u0111\u01a1n v\u1ecb n\u00e0y ti\u1ebfp t\u1ee5c s\u0103n l\u00f9ng \u0111\u1ecba \u0111i\u1ec3m hot l\u00e0 ch\u00e2n c\u00e1c t\u00f2a nh\u00e0 chung c\u01b0. Kh\u00f4ng ch\u1ec9 trong ngo\u1ea1i th\u00e0nh, m\u00e0 c\u00e1c t\u00f2a chung c\u01b0 ngo\u1ea1i \u00f4 \u0111\u1ec1u c\u00f3 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a 2 t\u00ean tu\u1ed5i n\u00e0y.<\/p>\n

Song h\u00e0nh v\u1edbi b\u00e1n l\u1ebb, c\u00e1c \u0111\u01a1n v\u1ecb n\u00e0y c\u0169ng b\u00e1n theo h\u00ecnh th\u1ee9c online, khi giao di\u1ec7n t\u1ea1i c\u00e1c trang web \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf r\u1ea5t b\u1eaft m\u1eaft v\u00e0 nhi\u1ec1u s\u1ea3n ph\u1ea9m.<\/p>\n

Theo kh\u1ea3o s\u00e1t, m\u1ee9c gi\u00e1 t\u1ea1i 2 th\u01b0\u01a1ng hi\u1ec7u n\u00e0y l\u00e0 ngang nhau v\u1edbi s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng. V\u00ec l\u1ebd \u0111\u00f3, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1ch thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u00e0 h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng.<\/p>\n

\u0110i\u1ec1u \u0111\u1eb7c bi\u1ec7t, c\u1ea3 Kids Plaza v\u00e0 Bibo Mart \u0111\u1ec1u m\u1edf nh\u1eefng l\u1edbp h\u1ecdc ti\u1ec1n s\u1ea3n, h\u1eadu s\u1ea3n mi\u1ec5n ph\u00ed cho c\u00e1c b\u00e0 m\u1eb9 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. C\u00f4ng t\u00e1c t\u01b0 v\u1ea5n c\u0169ng \u0111\u01b0\u1ee3c 2 \u0111\u01a1n v\u1ecb n\u00e0y th\u1ef1c hi\u1ec7n ho\u00e0n to\u00e0n gi\u1ed1ng nhau l\u00e0 g\u1ecdi \u0111i\u1ec7n ch\u0103m s\u00f3c h\u1ecdc vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n

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\"S\u1ee9c<\/div>\n
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\u1ea2nh minh h\u1ecda<\/em><\/p>\n<\/div>\n<\/div>\n

L\u1eb7p l\u1ea1i cu\u1ed9c ch\u1ea1y \u0111ua v\u1ec1 ti\u1ec1n?<\/span><\/strong><\/p>\n

M\u1ed9t \u0111i\u1ec1u ph\u1ea3i th\u1eeba nh\u1eadn r\u1eb1ng, ng\u00e0nh m\u1eb9 v\u00e0 b\u00e9 r\u1ea5t ti\u1ec1m n\u0103ng t\u1ea1i th\u1ecb tr\u01b0\u1eddng VN. \u0110\u00e3 bao gi\u1edd b\u1ea1n \u0111i mua \u0111\u1ed3 cho tr\u1ebb em l\u1ea1i m\u1eb7c c\u1ea3? V\u00e0 t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t, th\u01b0\u1eddng ch\u1ec9 m\u1eb7c c\u1ea3 \u0111\u1ed3 c\u1ee7a m\u00ecnh nh\u01b0ng \u00edt khi m\u1eb7c c\u1ea3 \u0111\u1ed3 c\u1ee7a con. B\u1ed1 m\u1eb9 Vi\u1ec7t th\u01b0\u1eddng r\u1ea5t h\u00e0o ph\u00f3ng, kh\u00f4ng ti\u1ebfc ti\u1ec1n khi s\u1eafm \u0111\u1ed3 cho con.<\/p>\n

Trong khi \u0111\u00f3, c\u00f3 th\u1ec3 so s\u00e1nh kh\u00f4ng ch\u1ec9 ngay t\u1ea1i \u0111\u01a1n v\u1ecb tr\u00ean m\u00e0 tr\u00ean th\u1ecb tr\u01b0\u1eddng nh\u1eefng shop nh\u1ecf v\u00e0 tr\u00ean nh\u1eefng shop online th\u00ec \u0111\u1ed3 c\u1ee7a tr\u1ebb em c\u00f3 gi\u00e1 r\u1ea5t \u0111\u1eaft, th\u1eadm ch\u00ed nhi\u1ec1u s\u1ea3n ph\u1ea9m \u0111\u1eaft h\u01a1n c\u1ee7a ng\u01b0\u1eddi l\u1edbn.<\/p>\n

\u0110\u01a1n c\u1eed, m\u1ed9t b\u1ed9 qu\u1ea7n \u00e1o thu \u0111\u00f4ng cho m\u1eb9 b\u1ea7u c\u00f3 gi\u00e1 200.000 \u0111\u1ed3ng\/b\u1ed9 th\u00ec m\u1ed9t chi\u1ebfc \u00e1o li\u1ec1n qu\u1ea7n c\u1ee7a tr\u1ebb em s\u01a1 sinh lo\u1ea1i trung, k\u00edch th\u01b0\u1edbc nh\u1ecf b\u1eb1ng 1\/3 c\u0169ng c\u00f3 gi\u00e1 t\u1edbi 195.000 \u0111\u1ed3ng.<\/p>\n

M\u1ed9t \u0111i\u1ec1u quen thu\u1ed9c khi ho\u1ea1t \u0111\u1ed9ng trong m\u00f4 h\u00ecnh chu\u1ed7i \u1edf Vi\u1ec7t Nam l\u00e0 cu\u1ed9c \u0111ua m\u1eb7t b\u1eb1ng v\u00e0 s\u1ed1 l\u01b0\u1ee3ng, ngh\u0129a l\u00e0 cu\u1ed9c ch\u1ea1y \u0111ua v\u1ec1 ti\u1ec1n. Hi\u1ec7n c\u1ea3 2 \u0111\u01a1n v\u1ecb \u0111\u1ec1u c\u00f3 nh\u1eefng \u0111\u1ee3t khuy\u1ebfn m\u1ea1i gi\u1ea3m gi\u00e1 s\u00e2u. \u0110\u01a1n c\u1eed d\u1ecbp 1\/6, trong khi Bibo mart gi\u1ea3m gi\u00e1 t\u1edbi 50% th\u00ec Kids c\u0169ng ch\u1ea1y khuy\u1ebfn m\u1ea1i trong to\u00e0n h\u1ec7 th\u1ed1ng online v\u00e0 offline v\u1edbi m\u1ee9c cao nh\u1ea5t l\u00e0 60%.<\/p>\n

Theo m\u1ed9t chuy\u00ean gia trong ng\u00e0nh n\u00e0y, th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 m\u1eb9 v\u00e0 b\u00e9 \u1edf Vi\u1ec7t Nam c\u00f2n kh\u00e1 nhi\u1ec1u, ti\u1ec1m n\u0103ng l\u00e0 r\u1ea5t l\u1edbn. Tuy nhi\u00ean, th\u1eddi gian g\u1ea7n \u0111\u00e2y, nh\u1eefng t\u00ean tu\u1ed5i m\u1edbi xu\u1ea5t hi\u1ec7n kh\u00f4ng ph\u1ea3i \u00edt, h\u1ecdat \u0111\u1ed9ng linh ho\u1ea1t h\u01a1n qua h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng online, trao \u0111\u1ed5i, di\u1ec5n \u0111\u00e0n v\u00e0 t\u01b0 v\u1ea5n qua t\u1ed5ng \u0111\u00e0i\u2026<\/p>\n

Nh\u1eefng \u0111i\u1ec3m xu\u1ea5t hi\u1ec7n n\u00e0y tuy c\u00f2n nh\u1ecf nh\u01b0ng s\u1ebd khi\u1ebfn cu\u1ed9c chi\u1ebfn c\u1ea1nh tranh c\u1ee7a 2 \u0111\u01a1n v\u1ecb s\u1ebd tr\u1edf n\u00ean kh\u1ed1c li\u1ec7t h\u01a1n. V\u00e0 cu\u1ed9c ch\u1ea1y \u0111ua v\u1ec1 ti\u1ec1n c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng c\u00f2n l\u00e0 l\u1ef1a ch\u1ecdn s\u00e1ng su\u1ed1t c\u1ee7a c\u1ea3 2 \u0111\u01a1n v\u1ecb khi xu\u1ea5t hi\u1ec7n nh\u1eefng c\u00e1i ng\u00e1ng ch\u00e2n c\u1ee7a nh\u1eefng \u0111\u01a1n v\u1ecb c\u00f3 \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o h\u01a1n, m\u1edbi m\u1ebb h\u01a1n\u2026<\/p>\n

Ngu\u1ed3n\u00a0Cafebiz:\u00a0http:\/\/cafebiz.vn\/suc-nong-thi-truong-ty-do-me-va-be-nhin-tu-cuoc-so-gang-bibo-mart-va-kids-plaza-20161209111233671.chn<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Trong khi c\u00e1c ng\u00e0nh b\u00e1n l\u1ebb, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (markertplace), F&B \u0111ang b\u1ecb g\u1eb7m nh\u1ea5m nhanh h\u01a1n, c\u00f3 ng\u01b0\u1eddi b\u00e1m tr\u1ee5 \u0111\u01b0\u1ee3c song kh\u00f4ng \u00edt k\u1ebb \u0111\u00e3 “ng\u1ed9 \u0111\u1ed9c” th\u00ec mi\u1ebfng b\u00e1nh c\u1ee7a ng\u00e0nh h\u00e0ng n\u00e0y v\u1eabn c\u00f2n th\u01a1m v\u00e0 m\u1edbi. Theo th\u1ed1ng k\u00ea c\u1ee7a C\u1ee5c d\u00e2n s\u1ed1, n\u0103m 2015, Vi\u1ec7t Nam c\u00f3 kho\u1ea3ng […]<\/p>\n","protected":false},"author":13,"featured_media":24995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[47],"tags":[],"_links":{"self":[{"href":"https:\/\/www.kidsplaza.vn\/blog\/wp-json\/wp\/v2\/posts\/24987"}],"collection":[{"href":"https:\/\/www.kidsplaza.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kidsplaza.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kidsplaza.vn\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kidsplaza.vn\/blog\/wp-json\/wp\/v2\/comments?post=24987"}],"version-history":[{"count":1,"href":"https:\/\/www.kidsplaza.vn\/blog\/wp-json\/wp\/v2\/posts\/24987\/revisions"}],"predecessor-version":[{"id":24996,"href":"https:\/\/www.kidsplaza.vn\/blog\/wp-json\/wp\/v2\/posts\/24987\/revisions\/24996"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kidsplaza.vn\/blog\/wp-json\/wp\/v2\/media\/24995"}],"wp:attachment":[{"href":"https:\/\/www.kidsplaza.vn\/blog\/wp-json\/wp\/v2\/media?parent=24987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kidsplaza.vn\/blog\/wp-json\/wp\/v2\/categories?post=24987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kidsplaza.vn\/blog\/wp-json\/wp\/v2\/tags?post=24987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}