{"id":5279,"date":"2014-12-29T21:35:20","date_gmt":"2014-12-29T14:35:20","guid":{"rendered":"http:\/\/www.kidsplaza.vn\/blog\/?p=5279"},"modified":"2015-04-06T16:45:26","modified_gmt":"2015-04-06T09:45:26","slug":"dnsg-online-chuoi-sieu-thi-va-nhung-dua-tre-trieu","status":"publish","type":"post","link":"https:\/\/www.kidsplaza.vn\/blog\/dnsg-online-chuoi-sieu-thi-va-nhung-dua-tre-trieu.html","title":{"rendered":"DNSG Online: Chu\u1ed7i si\u00eau th\u1ecb m\u1eb9 v\u00e0 b\u00e9: Nh\u1eefng “\u0111\u1ee9a tr\u1ebb” tri\u1ec7u \u0111\u00f4"},"content":{"rendered":"

Ba n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 “m\u00f9a v\u00e0ng” c\u1ee7a c\u00e1c chu\u1ed7i si\u00eau th\u1ecb b\u00e1n l\u1ebb c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ee5c v\u1ee5 b\u00e0 m\u1eb9, tr\u1ebb em b\u1edfi t\u1ed1c \u0111\u1ed9 l\u1eabn t\u1ea7n su\u1ea5t khai tr\u01b0\u01a1ng c\u00e1c c\u1eeda h\u00e0ng, nh\u01b0 Con C\u01b0ng, BiBo Mart hay Kids Plaza… <\/strong><\/p>\n

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M\u00f4 h\u00ecnh chu\u1ed7i<\/strong><\/p>\n

K\u00eanh ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m m\u1eb9 v\u00e0 b\u00e9 \u0111ang c\u00f3 \u01b0u th\u1ebf thu\u1ed9c v\u1ec1 c\u00e1c chu\u1ed7i si\u00eau th\u1ecb v\u1edbi m\u1eb7t h\u00e0ng \u0111a d\u1ea1ng.<\/p>\n

Th\u00e1ng 4\/2014, sau th\u00e0nh c\u00f4ng c\u1ee7a trung t\u00e2m mua s\u1eafm v\u00e0 d\u1ecbch v\u1ee5 cho b\u00e0 m\u1eb9, tr\u1ebb em Kids World t\u1ea1i Times City H\u00e0 N\u1ed9i, Vingroup khai tr\u01b0\u01a1ng Kids Wolds th\u1ee9 hai t\u1ea1i Vincom Center \u0110\u1ed3ng Kh\u1edfi TP.HCM.<\/p>\n

V\u1edbi quy m\u00f4 h\u01a1n 5.000m2, Kids World c\u1ee7a Vingroup b\u00e1n l\u1ebb t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ee5c v\u1ee5 cho b\u00e0 m\u1eb9 v\u00e0 tr\u1ebb em, t\u1eeb \u0111\u1ed3 d\u00f9ng gia \u0111\u00ecnh, th\u1eddi trang, n\u1ed9i th\u1ea5t… \u0111\u1ebfn th\u1ef1c ph\u1ea9m, xu\u1ea5t b\u1ea3n ph\u1ea9m… Theo ti\u1ebft l\u1ed9 t\u1eeb T\u1eadp \u0111o\u00e0n, m\u00f4 h\u00ecnh n\u00e0y \u0111ang \u0111\u01b0\u1ee3c Vingroup h\u01b0\u1edbng \u0111\u1ebfn tri\u1ec3n khai tr\u00ean c\u1ea3 n\u01b0\u1edbc.<\/p>\n

Vingroup l\u00e0 \u0111i\u1ec3n h\u00ecnh cho vi\u1ec7c n\u1eafm b\u1eaft nhu c\u1ea7u v\u1ec1 m\u1ed9t trung t\u00e2m m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mua s\u1eafm t\u1ea5t c\u1ea3 c\u00e1c trang thi\u1ebft b\u1ecb ph\u1ee5c v\u1ee5 b\u00e0 m\u1eb9, tr\u1ebb em, \u0111ang ng\u00e0y m\u1ed9t l\u1edbn d\u1ea7n. B\u1edfi, trong v\u00f2ng 3 n\u0103m qua, r\u1ea5t nhi\u1ec1u chu\u1ed7i si\u00eau th\u1ecb \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 ph\u1ee5c v\u1ee5 nhu c\u1ea7u n\u00e0y.<\/p>\n

Trong kh\u00e1 nhi\u1ec1u c\u00e1i t\u00ean \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn, Con C\u01b0ng l\u00e0 c\u00e1i t\u00ean \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ch\u00fa \u00fd \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t hi\u1ec7n nay. \u0110\u1ecbnh h\u00ecnh l\u00e0 chu\u1ed7i si\u00eau th\u1ecb b\u00e1n l\u1ebb th\u1eddi trang, \u0111\u1ea7m b\u1ea7u, \u0111\u1ed3 d\u00f9ng, \u0111\u1ed3 ch\u01a1i, ph\u1ee5 ki\u1ec7n, th\u00fa b\u00f4ng, b\u1ec9m, t\u00e3, s\u1eefa, \u0111\u1ed3 \u0103n d\u1eb7m, ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p… d\u00e0nh cho m\u1eb9 v\u00e0 b\u00e9, ch\u1ec9 trong th\u1eddi gian ng\u1eafn, Con C\u01b0ng \u0111\u00e3 g\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c chu\u1ed7i 44 c\u1eeda h\u00e0ng \u1edf TP.HCM, H\u00e0 N\u1ed9i, \u0110\u00e0 N\u1eb5ng, B\u00ecnh D\u01b0\u01a1ng, C\u1ea7n Th\u01a1, \u0110\u1eafk L\u1eafk, L\u00e2m \u0110\u1ed3ng…<\/p>\n

Theo ti\u1ebft l\u1ed9 t\u1eeb Con C\u01b0ng, \u0111\u01a1n v\u1ecb n\u00e0y \u0111ang “B\u1eafc ti\u1ebfn” \u0111\u1ec3 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau x\u00e2y d\u1ef1ng chu\u1ed7i 400 si\u00eau th\u1ecb concung.com v\u00e0o n\u0103m 2017. Con s\u1ed1 kh\u00e1 l\u00e0 tham v\u1ecdng c\u1ee7a Con C\u01b0ng c\u0169ng ph\u1ea7n n\u00e0o n\u00f3i l\u00ean \u0111\u01b0\u1ee3c t\u00ednh h\u1ea5p d\u1eabn c\u1ee7a th\u1ecb tr\u01b0\u1eddng n\u00e0y.<\/p>\n

C\u00f9ng v\u1edbi Con C\u01b0ng l\u00e0 hai c\u00e1i t\u00ean Kids Plaza v\u00e0 Bibo Mart. Sau khi \u0111\u1ecbnh h\u00ecnh \u0111\u01b0\u1ee3c \u1edf th\u1ecb tr\u01b0\u1eddng H\u00e0 N\u1ed9i, hai th\u01b0\u01a1ng hi\u1ec7u kinh doanh c\u00f9ng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng n\u00e0y nhanh ch\u00f3ng t\u1ea5n c\u00f4ng th\u1ecb tr\u01b0\u1eddng mi\u1ec1n Nam. Hi\u1ec7n BiBo Mart \u0111\u00e3 ch\u1ea1m \u0111\u1ebfn con s\u1ed1 16 c\u1eeda h\u00e0ng \u1edf hai trung t\u00e2m l\u1edbn l\u00e0 TP.HCM v\u00e0 H\u00e0 N\u1ed9i.<\/p>\n\n\n\n
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Theo s\u00e1t l\u00e0 Kids Plaza v\u1edbi 13 v\u00e0 s\u1eafp \u0111\u1ebfn l\u00e0 14 c\u1eeda h\u00e0ng tr\u00ean c\u00e1c t\u1ec9nh – th\u00e0nh. \u0110\u1ea1i di\u1ec7n BiBoMart cho bi\u1ebft, trong th\u00e1ng t\u1edbi, \u0111\u01a1n v\u1ecb n\u00e0y s\u1ebd khai tr\u01b0\u01a1ng th\u00eam m\u1ed9t c\u1eeda h\u00e0ng t\u1ea1i Q.8, TP.HCM. M\u1ee5c ti\u00eau \u0111ang h\u01b0\u1edbng t\u1edbi l\u00e0 m\u1edf th\u00eam 10 c\u1eeda h\u00e0ng t\u1ea1i TP.HCM trong n\u0103m nay.<\/p>\n

L\u00e2u n\u0103m h\u01a1n c\u1ea3 trong vi\u1ec7c kinh doanh chu\u1ed7i c\u1eeda h\u00e0ng ph\u1ee5c v\u1ee5 m\u1eb9 v\u00e0 b\u00e9 l\u00e0 M&B Care. \u0110\u01a1n v\u1ecb n\u00e0y c\u00f3 \u0111\u1ebfn 20 n\u0103m h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n, b\u1eaft ngu\u1ed3n t\u1eeb TP.HCM, nh\u01b0ng \u0111\u1ebfn hi\u1ec7n nay M&B Care m\u1edbi ch\u1ec9 ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c chu\u1ed7i 13 c\u1eeda h\u00e0ng v\u1edbi 10 \u1edf TP.HCM v\u00e0 3 c\u1eeda h\u00e0ng v\u1ec7 tinh \u1edf H\u00e0 N\u1ed9i, \u0110\u00e0 N\u1eb5ng, Hu\u1ebf.<\/p>\n

\u00d4ng \u0110\u1ed7 V\u0103n Tu\u1ea5n, Gi\u00e1m \u0111\u1ed1c Kids Plaza, cho bi\u1ebft, Vi\u1ec7t Nam \u0111ang l\u00e0 th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng d\u00e0nh cho c\u00e1c si\u00eau th\u1ecb b\u00e1n \u0111\u1ed3 tr\u1ebb em do c\u00f3 d\u00e2n s\u1ed1 tr\u1ebb, h\u1eb1ng n\u0103m c\u00f3 h\u00e0ng tri\u1ec7u tr\u1ebb em \u0111\u01b0\u1ee3c sinh ra.<\/p>\n

Tuy nhi\u00ean, m\u00f4 h\u00ecnh n\u00e0y \u0111ang trong giai \u0111o\u1ea1n \u0111\u1ea7u, \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p Vi\u1ec7t Nam m\u1edbi ch\u1ec9 t\u1eadp trung v\u00e0o qu\u1ea7n \u00e1o cho tr\u1ebb em, ch\u01b0a \u0111\u1ea7u t\u01b0 v\u00e0o s\u1ea3n xu\u1ea5t \u0111\u1ed3 d\u00f9ng an to\u00e0n nh\u01b0 b\u00ecnh s\u1eefa, n\u00fam ti,… ho\u1eb7c n\u1ebfu c\u00f3 \u0111\u1ea7u t\u01b0 th\u00ec ch\u01b0a \u0111\u00e1p \u1ee9ng nhu c\u1ea7u.<\/p>\n

Kh\u00e1ch h\u00e0ng tr\u1ebb em c\u1ea7n \u0111\u1ed3 d\u00f9ng c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u1ea3m b\u1ea3o an to\u00e0n. C\u00e1c shop m\u1ecdc ra ch\u1ec9 chuy\u00ean doanh nh\u01b0 qu\u1ea7n \u00e1o, s\u1eefa, balo… v\u00ec v\u1eady c\u00e1c si\u00eau th\u1ecb cung c\u1ea5p t\u1eeb A-Z cho tr\u1ebb em c\u00f3 nhi\u1ec1u thu\u1eadn l\u1ee3i h\u01a1n trong vi\u1ec7c th\u00fac \u0111\u1ea9y doanh s\u1ed1.<\/p>\n

Thu\u1eadn l\u1ee3i v\u1ec1 m\u1eb7t kh\u00e1ch h\u00e0ng nh\u01b0ng th\u00e1ch th\u1ee9c m\u00e0 c\u00e1c chu\u1ed7i si\u00eau th\u1ecb m\u1eb9 v\u00e0 b\u00e9 \u0111\u1ed1i m\u1eb7t c\u0169ng kh\u00f4ng nh\u1ecf. M\u1ed9t trong nh\u1eefng kh\u00f3 kh\u0103n l\u00e0 v\u1ea5n \u0111\u1ec1 m\u1eb7t b\u1eb1ng. Quan s\u00e1t vi\u1ec7c “ch\u1ecdn \u0111\u1ea5t g\u1eedi c\u1eeda h\u00e0ng” c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u00ean, d\u1ec5 th\u1ea5y v\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ecba nh\u1ea5t l\u00e0 khu v\u1ef1c xung quanh c\u00e1c b\u1ec7nh vi\u1ec7n ph\u1ee5 s\u1ea3n. \u0110i\u1ec3n h\u00ecnh nh\u01b0 trong b\u00e1n k\u00ednh 1 km c\u1ee7a B\u1ec7nh vi\u1ec7n T\u1eeb D\u0169, \u0111\u00e3 c\u00f3 \u0111\u1ea7y \u0111\u1ee7 c\u00e1c “\u00f4ng l\u1edbn”, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 quy m\u00f4 nh\u1ecf h\u01a1n kh\u00f3 th\u1ec3 chen ch\u00e2n.<\/p>\n

B\u00ean c\u1ea1nh t\u1eadp trung b\u00e1n h\u00e0ng, c\u00e1c \u0111\u01a1n v\u1ecb n\u00e0y c\u00f2n \u0111\u1ea7u t\u01b0 v\u1ec1 m\u1eb7t t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 Kids Plaza hay BiBo Mart c\u00f2n cung c\u1ea5p ki\u1ebfn th\u1ee9c nu\u00f4i con hay m\u1ea1nh d\u1ea1n m\u1edf th\u00eam c\u00e1c l\u1edbp h\u1ecdc nh\u01b0 ti\u1ec1n s\u1ea3n, l\u1edbp \u0103n d\u1eb7m, yoga… \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n

Ch\u01b0a d\u1eebng l\u1ea1i \u1edf \u0111\u00f3, khi \u0111\u00e3 t\u1ea1o \u0111\u01b0\u1ee3c uy t\u00edn v\u1edbi kh\u00e1ch h\u00e0ng, tuy ch\u01b0a ch\u00ednh th\u1ee9c nh\u01b0ng ti\u1ebft l\u1ed9 t\u1eeb c\u00e1c doanh nghi\u1ec7p cho th\u1ea5y, c\u00e1c chu\u1ed7i si\u00eau th\u1ecb c\u0169ng h\u01b0\u1edbng \u0111\u1ebfn s\u1ea3n xu\u1ea5t nh\u00e3n hi\u1ec7u ri\u00eang v\u1edbi chi\u1ebfn l\u01b0\u1ee3c an to\u00e0n h\u01a1n, gi\u00e1 t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ee7ng c\u1ed1 \u0111\u1ecba v\u1ecb. S\u1ef1 \u0111\u1ea7u t\u01b0 c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cho th\u1ea5y, th\u1ecb tr\u01b0\u1eddng kinh doanh s\u1ea3n ph\u1ea9m m\u1eb9 v\u00e0 b\u00e9 ch\u1ec9 m\u1edbi b\u1eaft \u0111\u1ea7u.<\/p>\n\n\n\n
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Nh\u1eefng c\u00e1i t\u00ean m\u1edbi<\/strong>S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c chu\u1ed7i si\u00eau th\u1ecb m\u1eb9 v\u00e0 b\u00e9 \u0111\u00e3 d\u1ecdn \u0111\u01b0\u1eddng cho h\u00e0ng lo\u1ea1t th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng qu\u1ed1c t\u1ebf trong l\u0129nh v\u1ef1c ch\u0103m s\u00f3c m\u1eb9 v\u00e0 b\u00e9 v\u00e0o Vi\u1ec7t Nam. \u0110i\u1ec1u n\u00e0y v\u00f4 t\u00ecnh khi\u1ebfn th\u1ecb tr\u01b0\u1eddng tr\u1edf th\u00e0nh “cu\u1ed9c ch\u01a1i” m\u00e0 trong \u0111\u00f3 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba d\u01b0\u1eddng nh\u01b0 kh\u00f4ng d\u1ec5 chen ch\u00e2n.<\/p>\n

B\u00e0 Ph\u1ea1m Th\u1ecb Ph\u01b0\u01a1ng Th\u1ea3o, Ch\u1ee7 t\u1ecbch C\u00f4ng ty CP S\u1ea3n xu\u1ea5t – D\u1ecbch v\u1ee5 \u0111\u1ed3 ch\u01a1i Ph\u01b0\u01a1ng Nga, \u0111\u01a1n v\u1ecb ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n \u0111\u1ed3 ch\u01a1i c\u1ee7a T\u1eadp \u0111o\u00e0n Mattel, M\u1ef9 nh\u01b0 Fisher Price, Viking Toys, Barbie… cho bi\u1ebft, nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, nhu c\u1ea7u v\u1ec1 nh\u1eefng s\u1ea3n ph\u1ea9m ph\u1ee5c v\u1ee5 m\u1eb9 v\u00e0 b\u00e9 t\u0103ng nhanh.<\/p>\n

D\u00f9 c\u00f3 ch\u1ecbu \u1ea3nh h\u01b0\u1edfng c\u1ee7a kinh t\u1ebf kh\u00f3 kh\u0103n nh\u01b0ng t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn s\u1eb5n s\u00e0ng m\u1edf h\u1ea7u bao cho c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ee5c v\u1ee5 b\u00e0 m\u1eb9, tr\u1ebb em. D\u1ea1o m\u1ed9t v\u00f2ng quanh khu v\u1ef1c Kids World c\u1ee7a Trung t\u00e2m Th\u01b0\u01a1ng m\u1ea1i Vincom B, r\u1ea5t d\u1ec5 b\u1eaft g\u1eb7p nh\u1eefng chi\u1ebfc \u00e1o, v\u00e1y tr\u1ebb em c\u00f3 gi\u00e1 v\u00e0i tri\u1ec7u \u0111\u1ed3ng c\u1ee7a Plum, Kiddyrabbit, Disney Princess…<\/p>\n

V\u1edbi \u0111\u1ed3 ch\u01a1i hay nh\u1eefng m\u1eb7t h\u00e0ng ph\u1ee5c v\u1ee5 s\u1ef1 ph\u00e1t tri\u1ec3n theo t\u1eebng giai \u0111o\u1ea1n c\u1ee7a tr\u1ebb nh\u1ecf nh\u01b0 n\u00f4i, xe \u0111\u1ea9y, th\u1ea3m, gh\u1ebf \u0103n \u0111a n\u0103ng… th\u00ec gi\u00e1 c\u00f3 l\u00ean \u0111\u1ebfn 7 hay 8 tri\u1ec7u \u0111\u1ed3ng v\u1eabn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng \u0111\u00f3n nh\u1eadn.<\/p>\n

“L\u0129nh v\u1ef1c n\u00e0y r\u1ea5t \u0111\u1eb7c bi\u1ec7t, nh\u1eefng m\u1eb7t h\u00e0ng cao c\u1ea5p v\u1eabn \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 nhanh, ch\u1ec9 c\u1ea7n \u0111\u1ea3m b\u1ea3o c\u00e1c ti\u00eau ch\u00ed an to\u00e0n cho s\u1ee9c kh\u1ecfe. Ai c\u0169ng mu\u1ed1n con m\u00ecnh \u0111\u01b0\u1ee3c d\u00f9ng th\u1ee9 t\u1ed1t nh\u1ea5t, an to\u00e0n nh\u1ea5t”, b\u00e0 Th\u1ea3o chia s\u1ebb.<\/p>\n

T\u1ea5t nhi\u00ean, v\u1edbi t\u00e2m l\u00fd chung c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n nay, \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nh\u1eefng nhu c\u1ea7u \u0111\u00f3 th\u01b0\u1eddng ph\u1ea3i l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn t\u1eeb c\u00e1c qu\u1ed1c gia ph\u00e1t tri\u1ec3n, c\u00f3 h\u1ec7 th\u1ed1ng ki\u1ec3m \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng nghi\u00eam ng\u1eb7t nh\u01b0 Nh\u1eadt B\u1ea3n, H\u00e0n Qu\u1ed1c, M\u1ef9, \u0110\u1ee9c…<\/p>\n

\u0110\u00f3n \u0111\u1ea7u \u0111\u01b0\u1ee3c nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, trong n\u0103m 2014, nhi\u1ec1u nh\u00e3n h\u00e0ng danh ti\u1ebfng c\u0169ng \u0111\u00e3 th\u00e2m nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn t\u1eeb Nh\u1eadt B\u1ea3n. \u0110ang c\u00f3 nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng marketing h\u01a1n c\u1ea3 l\u00e0 nh\u00e3n h\u00e0ng t\u00e3 gi\u1ea5y Merries, k\u1ebf \u0111\u00f3 l\u00e0 n\u01b0\u1edbc gi\u1eb7t Arau, th\u1ef1c ph\u1ea9m Morinaga, Meiji, ch\u0103m s\u00f3c v\u1ec7 sinh Yejimiin…<\/p>\n

Th\u1eadm ch\u00ed, c\u00f3 c\u1ea3 m\u1ed9t h\u1ec7 th\u1ed1ng si\u00eau th\u1ecb m\u1eb9 v\u00e0 b\u00e9 chuy\u00ean h\u00e0ng c\u1ee7a Nh\u1eadt B\u1ea3n l\u00e0 Soc&Brothers. Ph\u00e1t tri\u1ec3n 5 si\u00eau th\u1ecb tr\u00ean \u0111\u1ecba b\u00e0n H\u00e0 N\u1ed9i v\u00e0 TP.HCM, Soc&Brothers cung c\u1ea5p cho kh\u00e1ch h\u00e0ng Vi\u1ec7t Nam t\u1eeb c\u00e1i b\u00f4ng t\u0103m, t\u00e3, s\u1eefa, qu\u1ea7n \u00e1o… \u0111\u1ebfn c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed, gia d\u1ee5ng… nh\u1eadp kh\u1ea9u t\u1eeb Nh\u1eadt.<\/p>\n

Ch\u1ec9 m\u1edbi 5 n\u0103m k\u1ec3 t\u1eeb ng\u00e0y th\u00e0nh l\u1eadp, t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u1ee7a Soc&Brothers c\u0169ng ph\u1ea7n n\u00e0o ch\u1ee9ng t\u1ecf v\u1ecb tr\u00ed c\u1ee7a h\u00e0ng Nh\u1eadt trong l\u1ef1a ch\u1ecdn h\u00e0ng h\u00f3a l\u0129nh v\u1ef1c n\u00e0y c\u1ee7a kh\u00e1ch h\u00e0ng Vi\u1ec7t Nam.<\/p>\n

\u1ede l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m l\u1ea1i l\u00e0 cu\u1ed9c ch\u1ea1y \u0111ua c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, \u0111\u1ebfn t\u1eeb ch\u00e2u \u00c2u. Hipp, Humana, Heinz, Monte, Mont Blanc… l\u00e0 nh\u1eefng c\u00e1i t\u00ean \u0111ang chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng \u1edf ph\u00e2n kh\u00fac s\u1eefa b\u1ed9t, v\u00e1ng s\u1eefa, th\u1ef1c ph\u1ea9m \u0103n d\u1eb7m cho b\u00e9.<\/p>\n\n\n\n
\"\"<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Kh\u00f4ng ch\u1ec9 \u0111\u1ebfn Vi\u1ec7t Nam b\u1eb1ng con \u0111\u01b0\u1eddng th\u00f4ng qua c\u00e1c c\u00f4ng ty xu\u1ea5t nh\u1eadp kh\u1ea9u, c\u00f3 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb7t c\u1ea3 “b\u1ea3n doanh” t\u1ea1i Vi\u1ec7t Nam, nh\u01b0 tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Humana ch\u1eb3ng h\u1ea1n.\u00d4ng \u0110\u1ed7 V\u0103n Tu\u1ea5n, Gi\u00e1m \u0111\u1ed1c Kids Plaza, nh\u1eadn \u0111\u1ecbnh: “Vi\u1ec7c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn v\u00e0o Vi\u1ec7t Nam ch\u1ee9ng minh doanh s\u1ed1 c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 \u0111\u1ee7 l\u1edbn \u0111\u1ec3 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 m\u1eb7t “ch\u0103m s\u00f3c”. T\u1eeb vi\u1ec7c xu\u1ea5t hi\u1ec7n ch\u1ec9 qua con \u0111\u01b0\u1eddng “x\u00e1ch tay” \u0111\u1ebfn nay \u0111\u00e3 “\u0111\u01b0\u1eddng \u0111\u01b0\u1eddng ch\u00ednh ch\u00ednh”, ch\u1ee9ng t\u1ecf s\u1ee9c ti\u00eau th\u1ee5 \u0111ang l\u1edbn d\u1ea7n”.<\/p>\n

\u0110\u00e1ng ti\u1ebfc, trong th\u1ecb tr\u01b0\u1eddng n\u00e0y, d\u01b0\u1eddng nh\u01b0, s\u00e2n ch\u01a1i ch\u1ec9 d\u00e0nh cho ng\u01b0\u1eddi \u0111\u1ebfn t\u1eeb mu\u00f4n h\u01b0\u1edbng. C\u00e1c doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t c\u1ee7a Vi\u1ec7t Nam \u0111\u00e3 v\u00e0 \u0111ang ng\u1eadm ng\u00f9i nh\u00ecn mi\u1ebfng b\u00e1nh ngon r\u01a1i v\u00e0o tay kh\u00e1ch l\u1ea1.<\/p>\n

\u1ea2o \u0111\u1ea5u th\u1eadt<\/strong><\/p>\n

Kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi m\u1eb7t b\u1eb1ng, nh\u00e2n l\u1ef1c…, nh\u1eefng c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn chuy\u00ean kinh doanh h\u00e0ng h\u00f3a ph\u1ee5c v\u1ee5 b\u00e0 m\u1eb9, tr\u1ebb em m\u1edf ra nh\u01b0 n\u1ea5m sau m\u01b0a. B\u1ea5t ch\u1ea5p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u1edf Vi\u1ec7t Nam ph\u1ea7n l\u1edbn l\u00e0 thanh to\u00e1n tr\u1ef1c ti\u1ebfp khi giao h\u00e0ng (COD), nh\u1eefng trang b\u00e1n s\u1ea3n ph\u1ea9m d\u00e0nh cho m\u1eb9 v\u00e0 b\u00e9 qua m\u1ea1ng v\u1eabn \u0111\u1ee7 l\u1ef1c \u0111\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i th\u1ee7 \u0111\u00e1ng g\u1eddm c\u1ee7a c\u00e1c chu\u1ed7i si\u00eau th\u1ecb.<\/p>\n

N\u1ebfu chu\u1ed7i c\u00e1c si\u00eau th\u1ecb ph\u1ee5c v\u1ee5 m\u1eb9 v\u00e0 b\u00e9 \u0111ang ng\u00e0y m\u1ed9t hi\u1ec7n di\u1ec7n nhi\u1ec1u h\u01a1n ngo\u00e0i \u0111\u1eddi th\u1eadt th\u00ec tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c trang b\u00e1n h\u00e0ng cho m\u1eb9 v\u00e0 b\u00e9 xu\u1ea5t hi\u1ec7n nhi\u1ec1u v\u00e0 li\u00ean t\u1ee5c nh\u1ea5t. L\u00e0m m\u1ed9t ph\u00e9p t\u00ecm ki\u1ebfm nh\u1ecf, cho th\u1ea5y h\u00e0ng tr\u0103m website \u0111ang kinh doanh h\u1ea1ng m\u1ee5c n\u00e0y, nh\u01b0 Tuticare, Babydeal, Babi…<\/p>\n\n\n\n
Theo C\u00f4ng ty Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng FTA, th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 d\u00e0nh cho tr\u1ebb em t\u1ea1i Vi\u1ec7t Nam c\u00f3 doanh s\u1ed1 2,5 t\u1ef7 USD h\u1eb1ng n\u0103m.V\u1edbi ti\u1ec1m n\u0103ng \u0111\u1ea1t \u0111\u1ebfn quy m\u00f4 5 t\u1ef7 USD trong t\u01b0\u01a1ng lai g\u1ea7n, theo Nkind v\u00e0 FTA, c\u00e1c th\u1ecb tr\u01b0\u1eddng c\u00f3 nhu c\u1ea7u b\u00f9ng n\u1ed5 l\u00e0 gi\u00e1o d\u1ee5c, s\u1ee9c kh\u1ecfe, gi\u1ea3i tr\u00ed.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Ngay nh\u01b0 trang web c\u1ed9ng \u0111\u1ed3ng webtretho c\u1ee7a C\u00f4ng ty CP D\u1ecbch v\u1ee5 th\u00f4ng tin Tr\u1ebb Th\u01a1 c\u0169ng m\u1ea1nh d\u1ea1n l\u1ea5n s\u00e2n v\u00e0o kinh doanh ph\u1ee5c v\u1ee5 m\u1eb9 v\u00e0 b\u00e9 t\u1ea1i trang mua s\u1eafm tr\u1ef1c tuy\u1ebfn Beyeu.com v\u00e0 Foreva.vn. T\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c ngu\u1ed3n kh\u00e1ch h\u00e0ng kh\u1ed5ng l\u1ed3 c\u1ee7a webtretho n\u00ean t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u1ee7a hai trang b\u00e1n h\u00e0ng n\u00e0y kh\u00e1 cao.Tr\u1ef1c ti\u1ebfp \u0111\u1eb7t h\u00e0ng tr\u00ean trang web Beyeu.com, ch\u00fang t\u00f4i v\u00e0o vai m\u1ed9t kh\u00e1ch h\u00e0ng kh\u00f3 t\u00ednh b\u1eb1ng c\u00e1ch thay \u0111\u1ed5i li\u00ean t\u1ee5c \u0111\u01a1n h\u00e0ng nh\u01b0ng \u0111\u1ed9i ng\u0169 t\u01b0 v\u1ea5n online v\u1eabn ki\u00ean nh\u1eabn ph\u1ee5c v\u1ee5. Kh\u00f4ng ch\u1ec9 “ghi \u0111i\u1ec3m” b\u1eb1ng vi\u1ec7c ph\u1ee5c v\u1ee5 nhanh ch\u00f3ng, trang web n\u00e0y c\u00f2n t\u1ea1o \u1ea5n t\u01b0\u1ee3ng b\u1edfi c\u00e1ch \u0111\u00f3ng g\u00f3i s\u1ea3n ph\u1ea9m c\u1ea9n th\u1eadn, chuy\u00ean nghi\u1ec7p.<\/p>\n

T\u01b0\u01a1ng t\u1ef1, v\u1edbi trang Babydeal, Tuticare…, kh\u00e1ch h\u00e0ng c\u0169ng \u0111\u01b0\u1ee3c mang s\u1ea3n ph\u1ea9m \u0111\u00e3 \u0111\u1eb7t \u0111\u1ebfn t\u1eadn n\u01a1i, h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m m\u1edbi nh\u1eadn v\u00e0 thanh to\u00e1n. “Ph\u01b0\u01a1ng th\u1ee9c mua s\u1eafm nh\u01b0 v\u1eady r\u1ea5t th\u00edch h\u1ee3p v\u1edbi ng\u01b0\u1eddi c\u00f3 con m\u1ecdn nh\u01b0 t\u00f4i, kh\u00f4ng c\u00f3 nhi\u1ec1u th\u1eddi gian \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng”, ch\u1ecb Ng\u00e2n H\u1ea1nh, nh\u00e2n vi\u00ean kinh doanh m\u1ed9t c\u00f4ng ty ph\u00e1t h\u00e0nh s\u00e1ch chia s\u1ebb.<\/p>\n

Kh\u00f4ng ch\u1ec9 c\u00e1c website, tr\u00ean nh\u1eefng s\u00e0n giao d\u1ecbch \u0111i\u1ec7n t\u1eed, s\u1ed1 l\u01b0\u1ee3ng shop online chuy\u00ean kinh doanh c\u00e1c m\u1eb7t h\u00e0ng m\u1eb9 v\u00e0 b\u00e9 c\u0169ng r\u1ea5t \u0111\u00f4ng \u0111\u1ea3o. \u00d4ng Tr\u1ea7n H\u1ea3i Linh, Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh S\u00e0n giao d\u1ecbch Sendo.vn ti\u1ebft l\u1ed9, trong h\u01a1n 10.000 shop t\u1ea1i Sendo.vn v\u00e0 kho\u1ea3ng 70.000 shop \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ea1i 123mua.vn th\u00ec l\u0129nh v\u1ef1c kinh doanh ch\u1ee7 y\u1ebfu l\u00e0 th\u1eddi trang nam n\u1eef, s\u1ea3n ph\u1ea9m ph\u1ee5c v\u1ee5 m\u1eb9 v\u00e0 b\u00e9.<\/p>\n

“\u0110\u00e2y l\u00e0 ng\u00e0nh h\u00e0ng chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng ng\u1eebng t\u0103ng tr\u01b0\u1edfng t\u1ea1i Sendo trong n\u0103m 2014 v\u1ec1 c\u1ea3 s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng v\u00e0 gi\u00e1 tr\u1ecb giao d\u1ecbch”, \u00f4ng Linh chia s\u1ebb. Ch\u1ee3 c\u00e0ng \u0111\u00f4ng th\u00ec \u00e1p l\u1ef1c b\u00e1n h\u00e0ng c\u00e0ng l\u1edbn. \u0110\u00f3 c\u0169ng ch\u00ednh l\u00e0 l\u00fd do v\u00ec sao ban qu\u1ea3n tr\u1ecb Sendo li\u00ean t\u1ee5c thi\u1ebft k\u1ebf v\u00e0 v\u1eadn \u0111\u1ed9ng c\u00e1c shop tham gia t\u1ed5 ch\u1ee9c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Kh\u00f4ng b\u1ecf l\u1ee1 xu h\u01b0\u1edbng, c\u00e1c web b\u00e1n h\u00e0ng m\u1eb9 v\u00e0 b\u00e9 c\u0169ng c\u1ea1nh tranh nhau s\u00e1t sao t\u1eeb gi\u00e1 b\u00e1n v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i. Th\u1eadm ch\u00ed l\u00e0 khuy\u1ebfn m\u00e3i theo t\u1eebng ng\u00e0y trong tu\u1ea7n hay gi\u1edd v\u00e0ng trong ng\u00e0y \u0111\u1ec3 c\u1ea1nh tranh.<\/p>\n

“Cu\u1ed9c chi\u1ebfn” tr\u00ean website c\u00e0ng nh\u1ed9n nh\u1ecbp h\u01a1n b\u1edfi nh\u1eefng th\u01b0\u01a1ng gia trong ng\u00e0nh d\u00f9 \u0111\u00e3 c\u00f3 chu\u1ed7i c\u1eeda h\u00e0ng nh\u01b0ng v\u1eabn r\u1ea5t ch\u0103m ch\u00fat cho vi\u1ec7c trang b\u1ecb v\u00e0 v\u1eadn h\u00e0nh h\u1ec7 th\u1ed1ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1eb7t h\u00e0ng qua m\u1ea1ng. H\u1ec7 th\u1ed1ng si\u00eau th\u1ecb M\u1eb9 v\u00e0 b\u00e9 1080 t\u1ea1i th\u1ecb tr\u01b0\u1eddng TP.HCM \u0111\u00e3 c\u00f3 5 chi nh\u00e1nh th\u00ec trong \u0111\u00f3 \u0111\u00e3 c\u00f3 2 chi nh\u00e1nh b\u00e1n h\u00e0ng qua m\u1ea1ng.<\/p>\n

\u00d4ng \u0110\u1ed7 V\u0103n Tu\u1ea5n, Gi\u00e1m \u0111\u1ed1c Kids Plaza chia s\u1ebb: “Song song v\u1edbi vi\u1ec7c ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng r\u1ed9ng r\u00e3i h\u01a1n th\u00ec ph\u00e1t tri\u1ec3n website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ch\u00ednh l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o an to\u00e0n cho vi\u1ec7c kinh doanh. Ngo\u00e0i vi\u1ec7c t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng mua s\u1eafm, \u0111\u1ea7u t\u01b0 kinh doanh tr\u1ef1c tuy\u1ebfn c\u00f2n gi\u00fap DN l\u1ea5y \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u1edf c\u00e1c t\u1ec9nh”.<\/p>\n

M\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh cao nh\u01b0 th\u1ebf nh\u01b0ng h\u1ea7u nh\u01b0 doanh nghi\u1ec7p trong ng\u00e0nh, d\u00f9 kinh doanh online hay offline kh\u00f4ng c\u00f3 d\u1ea5u hi\u1ec7u ch\u00f9n b\u01b0\u1edbc m\u00e0 \u0111\u1ec1u n\u1ed7 l\u1ef1c h\u1ebft m\u00ecnh.<\/p>\n

“\u0110\u00e2y l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ng\u1eebng t\u0103ng tr\u01b0\u1edfng v\u1edbi nhu c\u1ea7u \u0111a d\u1ea1ng t\u1eeb kh\u00e1ch h\u00e0ng, c\u1ea3 kinh doanh truy\u1ec1n th\u1ed1ng v\u00e0 online \u0111\u1ec1u c\u00f3 c\u01a1 h\u1ed9i ngang nhau n\u1ebfu \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c v\u1ec1 ch\u1ee7ng lo\u1ea1i h\u00e0ng h\u00f3a phong ph\u00fa c\u0169ng nh\u01b0 ch\u1ea5t l\u01b0\u01a1ng d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng”, \u00f4ng Tr\u1ea7n H\u1ea3i Linh nh\u1ea5n m\u1ea1nh.<\/p>\n

PH\u01af\u01a0NG QUY\u00caN – \u0110\u1eb6NG QU\u00dd Y\u00caN<\/strong><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Ba n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 “m\u00f9a v\u00e0ng” c\u1ee7a c\u00e1c chu\u1ed7i si\u00eau th\u1ecb b\u00e1n l\u1ebb c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ee5c v\u1ee5 b\u00e0 m\u1eb9, tr\u1ebb em b\u1edfi t\u1ed1c \u0111\u1ed9 l\u1eabn t\u1ea7n su\u1ea5t khai tr\u01b0\u01a1ng c\u00e1c c\u1eeda h\u00e0ng, nh\u01b0 Con C\u01b0ng, BiBo Mart hay Kids Plaza… M\u00f4 h\u00ecnh chu\u1ed7i K\u00eanh ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m m\u1eb9 v\u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":5280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-5279","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bao-chi-noi-ve-chung-toi"],"_links":{"self":[{"href":"https:\/\/www.kidsplaza.vn\/blog\/wp-json\/wp\/v2\/posts\/5279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kidsplaza.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kidsplaza.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kidsplaza.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kidsplaza.vn\/blog\/wp-json\/wp\/v2\/comments?post=5279"}],"version-history":[{"count":3,"href":"https:\/\/www.kidsplaza.vn\/blog\/wp-json\/wp\/v2\/posts\/5279\/revisions"}],"predecessor-version":[{"id":6752,"href":"https:\/\/www.kidsplaza.vn\/blog\/wp-json\/wp\/v2\/posts\/5279\/revisions\/6752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kidsplaza.vn\/blog\/wp-json\/wp\/v2\/media\/5280"}],"wp:attachment":[{"href":"https:\/\/www.kidsplaza.vn\/blog\/wp-json\/wp\/v2\/media?parent=5279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kidsplaza.vn\/blog\/wp-json\/wp\/v2\/categories?post=5279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kidsplaza.vn\/blog\/wp-json\/wp\/v2\/tags?post=5279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}